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Excitement lingers as Chinese Buyers Wait in Anticipation for Band of Outsiders and Rodarte’s Participation in Pitti Uomo and Pitti W

Pitti Immagine, Italy’s renowned fashion show organizer, held its first ever Asian press conference in Hong Kong on 16^th May 2011. To promote and create a strong presence for the brand’s upcoming fashion exhibition in Italy in June, Mr. Napoleone, Pitti Immagine’s Chief Executive Officer (CEO) flew in specially to grace the event. 2012 Spring/Summer collections from the American-based fashion houses, Band of Outsiders and Rodarte will also be unveiled at Pitti Uomo and Pitti W, which will be luxuriant prelude to the fashion season.

With Hong Kong being Pitti Immagine’s first publicity stop, the brand hopes to take the Asian market by storm. Pitti Immagine also hopes to subsequently bridge the gap and forge connections between Italian fashion, Hong Kong and China while further enhancing Italy’s reputation as the world’s fashion industry leader.

A Highly Coveted Opportunity for International Fashion Houses

With the creative concept of modernization and innovation, Pitti Immagine provides a platform for many famous designers to showcase their collections. Moreover, Pitti Immagine’s brand philosophy is clearly explained in their decision to include inspiring costumiers Band of Outsiders and Rodarte to their 2012 Spring/Summer collections list of special guest designers.

Band of Outsiders, the fashion brand founded by former famous Hollywood talent agent Scott Sternberg, will debut in the men’s fair, Pitti Uomo. Featuring intricate hand-stitched details, slim-fit cuts and filled with simple laidback styles inspired by romance and nostalgia, the collection is the epitome of a casual but classy man.

Debuting at Pitti W womens fair, Rodarte’s collection is a fine mixture of art and technology. Recently founded in 2005, the brand was featured in numerous newspaper headlines across the world last year. Be it one-of-a-kind clothing designs or the brand’s virgin attempt at costume set designing, Rodarte has certainly won roaring applauses for their unique collections. The Mulleavy sisters of Rodarte, not only participated in the tutus design of Academy award-winning film “Black Swan”, they were also the masters behind the dress that Oscar award-winning actress, Natalie Portman, wore to the red-carpet event. Filled with a strong feminine flavour and with great attention being paid to hand-sewn details and embroidery, Rodarte is no doubt a favourite in America’s fashion scene.